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Internet Marketing for Healthcare Providers is your comprehensive guide to healthcare website development and Internet Marketing, and best of all — it’s 100% free!
The book is written and is maintained by Dr. David A. Wank. Dr. Wank received his DMD from Harvard in 2003, and is a practicing general dentist in New York City. He is also the the owner of Short Hills Design, LLC, an Internet Marketing firm for healthcare providers.
Dr. Wank lectures across the country, hosts informational webinars, produces CE, and is a fixture on dentaltown.com. He has been selected to lecture at two separate WordCamp events (2017 in NYC and 2019 in Montclair).
The guide opens with an extensive review Dr. Wank’s foundational “Healthcare Internet Marketing Workflow,” a big-picture view of Internet Marketing that that he explains in his lectures.
As you read along, the book will help you analyze and make decisions with your Google Analytics data, will help you make sense of Google AdWords, and will cover core marketing concepts such as Return on Investment (ROI) and A/B Testing (split testing).
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The book is a free .PDF download. Click the link to start reading.
Remember, your Internet presence is too critical a part of your practice to get it wrong! There is no other guide like this available on the market!